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Corporate Image

home Dongwha Dongwha Introduction Corporate Image

Our corporate image
stands for Dongwha's
trustworthy business philosophy
and firm vision for future.

01. Symbol & Concept

The symbol mark featuring two trees standing side by side represents our nature-friendly philosophy aimed at protecting forests as well as our human-friendly corporate image. The color green symbolizes our environmentally friendly spirit. Each of the two trees symbolizes Dongwha and its customers as well as our connection to the world and our efforts to create a forest of future.

  • Horizontally typeHorizontally type Dongwha logo

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02. Colors

Dongwha Dark Green
Pantone357C
CMYKC92 / M18 / Y94 / K61
RGBR0 / G89 / B45
(#00592d)
Dongwha Fresh Green
Pantone364C
CMYKC71 / M4 / Y100 / K45
RGBR67 / G136 / B61
(#43883d)
Dongwha Light Green
Pantone377C
CMYKC54 / M1 / Y100 / K20
RGBR112 / G177 / B65
(#70b141)

03. Background colors

The role of a background color is to accentuate the symbol. When using colors, including spot colors such as silver and gold, the luminosity contrast of 30-80 percent is banned. When using black and white colors only, the contrast must be under 30 percent for the black color and over 80 percent for the white color.

- White : Logo color representation, silver leaf, gold leaf, black and white logo can be expressed - Gray 40% : Logo color representation, silver leaf, gold leaf, black and white logo can be expressed - Gradation : Logo color representation ban, ban foil, gold foil prohibited, logos, black-and-white is represented - Gray 80% : Logo color representation, silver leaf, gold leaf, black and white logo can be expressed - Black : Logo color representation, silver leaf, gold leaf, black and white logo can be expressed

04. How to use signature

A signature is an officially defined element that is necessary to maintain consistency of a corporate image. When expanded or reduced, the space between letters and the font must be always adjusted according to the proportions. The Korean signature can be used horizontally, perpendicularly and vertically, while the English signature can be used horizontally and vertically.

The English signature
Horizontally